Privacy Policy

Privacy Policy Based on Current Data Protection Guidelines and Regulations (July 2026)

 

1. Introduction

At Schlaflabor Zürich AG, Sonnenbergstrasse 60, CH-8032 Zürich, we place great value on protecting the privacy of everyone who entrusts us with their personal data, including visitors to our websites. This privacy policy explains the measures we have taken to meet data protection requirements under Swiss, European, and other applicable laws governing the collection, storage, use, and transfer (“processing”) of personal data.

We define personal data as any information that can be used to identify you, such as your name, address, email address, device serial number, social security number, and similar details.

This privacy policy describes how we process the personal data we receive from you via any website or application operated by Schlaflabor Zürich AG. It applies exclusively to personal data that Schlaflabor Zürich AG collects online — e.g., via websites, emails, and other online tools and applications — and does not cover offline data collection.

Please note that the information and services provided by Schlaflabor Zürich AG are intended exclusively for adults and not for children under the age of 16. We do not knowingly collect personal data online from persons under 16. By providing your personal data, you confirm that you are at least 16 years old. If you discover that your child has provided us with personal data without your consent, please contact us as described in the section “How to contact us.” As soon as we become aware of such an incident, we will take immediate steps to delete the information and remove the child’s profile.

 

2. What data do we collect?

Personal information:

• IP address
• Operating system details
• Browser type and version
• Email address (for email communication)
• Contact information provided by users when submitting forms:
  • Name
  • Address
  • Phone number
  • Email address

 

3. How do we collect your data?

Data provided directly by you:

We collect data directly from you when you voluntarily provide it when submitting a form. Whenever you contact us by email or through a form on the website, we collect all personal information you provide in order to process and respond to your inquiries. This may include your name, email address, phone number, and other contact information or details relevant to your correspondence.

Automatically collected data:

During your interaction with our website, tracking tools automatically collect certain information through the use of cookies, Google Analytics, Google Ads, and HubSpot, as well as via embedded tools such as ScoreApp (Privacy Policy). This includes data such as:

• Your IP address
• Details about your operating system
• Browser type and version
• Your browsing behavior on our website

In addition, server-side tracking is used. In connection with server-side tracking, we are supported by JENTIS GmbH (Schönbrunner Str. 231, 1120 Vienna, Austria), with whom we have concluded a data processing agreement pursuant to Art. 28 GDPR. The data is hosted on this processor’s servers within the EU/EEA.

Embedded services such as Google Maps, Google Fonts, or the Vimeo video player may place cookies on your device and collect usage data related to your interaction with these features.

 

4. How do we use your data?

4.1 General

We collect and use your personal data to provide and improve our services and to enable smooth and secure use of our website. Your information helps us respond effectively to your inquiries, optimize the performance of our website, and ensure its integrity. Specifically, we use your data for the following purposes:

• To process and respond to email inquiries and communications.
• To process and respond to contact form inquiries and communications.
• To effectively display and optimize the content on the website.
• To provide targeted advertising through advertising services.
• To understand and improve our marketing efforts.
• To maintain IT functionality and ensure the security of the website.
• To support law enforcement authorities in investigating cyberattacks.

We ensure that all data collected for advertising purposes complies with GDPR requirements, and that personal data is processed only on the basis of lawful grounds for processing, such as your consent, where required. You have the right to manage or decline your cookie preferences via our cookie consent manager or your browser settings.

Legal bases:

• Consent
• Pre-contractual obligations
• Legal obligation
• Legitimate interests

4.2 Sleep Apnea Test

The data you provide as part of the sleep apnea test is processed and stored via ScoreApp. Further information can be found in ScoreApp’s Privacy Policy.

We use your data for the following purposes:

• To provide an initial assessment of your risk of sleep apnea.
• To determine whether a medical examination is necessary or advisable.
• To understand and improve our marketing efforts.
• To contact you personally to clarify your sleep apnea risk.

You may withdraw your consent at any time with effect for the future. You can withdraw your consent as follows: via the contact options listed at www.schlafapnoe.com (e.g., the contact form or the email address given there); see also Section 12 of this privacy policy.

 

5. How do we store your data?

Schlaflabor Zürich AG does not itself store any of the automatically collected data; this data is collected and stored exclusively by the respective providers of the tools used.

Storage location:

• Google Analytics 4 (GA4): Data collected via GA4 is processed on Google’s globally distributed servers. For users within the European Union (EU), data processing initially takes place on servers within the EU before being forwarded for further processing.
• Google Ads: Data associated with Google Ads is stored on Google’s secure servers. As of November 13, 2024, reporting data collected through Google Ads is stored for 11 years. After that, it is no longer accessible via the Google Ads interface or APIs.
• HubSpot: Data collected via HubSpot (e.g., through contact forms) is processed on HubSpot’s servers. HubSpot operates server locations in, among other places, the USA and the European Union. By default, HubSpot processes data in the EU, but processing may also take place on servers in third countries such as the USA as part of HubSpot’s global network. The retention period for data processed in HubSpot depends on the respective processing purpose (e.g., communication, newsletters, lead management). Unless statutory retention periods apply or you withdraw your consent, the data will be deleted as soon as it is no longer required for its original purpose.
• ScoreApp: Data collected as part of our embedded self-test via ScoreApp is processed and stored via ScoreApp. Further information can be found in ScoreApp’s Privacy Policy.

Security measures:

• Data encryption: All platforms use robust encryption protocols to protect data during transmission and at rest on their servers.
• Access controls: Strict access controls ensure that only authorized personnel have access to the data, in accordance with GDPR requirements.
• Data minimization: The platforms adhere to the principle of data minimization to strengthen user privacy.

Processing period:

As a general rule, your data is deleted or anonymized as soon as its purpose has been fulfilled and no statutory retention obligations remain.

Data deletion:

If you request deletion of your data, you can expect your request to be processed within one month. If you would like us to delete your data, please contact us at: info@schlafapnoe.com

 

6. Marketing

We use Google Advertising (such as retargeting with Google Analytics, Google Display Network impression reporting, DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting) to (1) show you ads on other websites based on your previous visits to Schlaflabor Zürich AG pages, and (2) better understand our ad impressions and the use of advertising services. In connection with the Google Analytics Demographics and Interest Reporting service, we may combine data from Google’s interest-based advertising or third-party audience data (such as age, gender, and interests) with Google Analytics to improve our marketing campaigns and website content.

Some of our online advertising is carried out through Google Display Advertising. As part of this program, we use Google Analytics features such as retargeting. In connection with this feature and other services from advertising networks, we and the operators of advertising networks, including Google, may use third-party cookies (such as the DoubleClick cookie) — and in some cases first-party cookies (such as the Google Analytics cookie) — to inform, optimize, and deliver ads on the internet based on a user’s previous visits to Schlaflabor Zürich AG pages.

 

7. What data protection rights do you have?

Schlaflabor Zürich AG wants to make sure you are fully aware of all your data protection rights. Every user has the following rights:

• Right of access: You have the right to request copies of your personal data from Schlaflabor Zürich AG. We may charge a small fee for this service.
• Right to rectification: You have the right to request that Schlaflabor Zürich AG correct any information you believe is inaccurate. You also have the right to request that Schlaflabor Zürich AG complete any information you believe is incomplete.
• Right to erasure: You have the right to request that Schlaflabor Zürich AG delete your personal data under certain conditions.
• Right to restriction of processing: You have the right to request that Schlaflabor Zürich AG restrict the processing of your personal data under certain conditions.
• Right to object to processing: You have the right to object to Schlaflabor Zürich AG’s processing of your personal data under certain conditions.
• Right to data portability: You have the right to request the transfer of your personal data to you or to another controller under certain conditions.
• Right to lodge a complaint with a supervisory authority.

If you submit a request, we will respond within one month. If you would like to exercise any of these rights, please contact us at the following email address:

info@schlafapnoe.com

 

8. Cookies

What are cookies?

We also collect information about your use of the Schlaflabor Zürich AG websites using technologies such as cookies. A “cookie” is a small text file transferred to your computer to track your interests and preferences and to recognize you as a returning visitor. This technology helps store your preferences and allows us to provide you with content and features that may be of interest to you.

How do we use cookies?

• Functional cookies: These cookies are essential for the proper functioning of the website and ensure that you can use the services you have requested. They allow us to recognize you on your next visit and to store your preferences and settings, such as your language selection or the region you are in. By storing these preferences, functional cookies personalize your experience and make your visits more convenient and individual.
• Performance cookies: Performance cookies are used to collect information about how visitors use our website, allowing us to understand and analyze website traffic and usage patterns. These cookies help us count visits and traffic sources in order to measure and improve the performance of our website. By analyzing which pages are most and least visited, as well as how visitors navigate the website, we can optimize our content and website structure to increase user engagement and satisfaction.
• Marketing cookies: These cookies may be set on our website by our advertising partners. They may be used by their advertising tools to build a profile of your interests and show you relevant ads on other websites. These cookies do not store directly identifiable personal information but are based on uniquely identifying your browser and internet device. Cookies may be sent outside the European Economic Area (EEA), including to the USA, Canada, Singapore, and Taiwan. Some of these countries may not offer the same level of data protection as the EEA. If you do not allow these cookies, you will see less targeted advertising.
• Third-party cookies: Our website includes features and content from third parties, including but not limited to Google Maps, Google Fonts, Vimeo, and embedded tools such as ScoreApp (Privacy Policy), which may set their own cookies on your device. These third-party cookies are used to provide specific features and services, such as interactive maps and custom fonts, that enhance your user experience. For example, if you interact with an embedded Google Map on our website, Google may set cookies to store your preferences and track usage statistics. These cookies may collect information about your browsing activity across different websites and over time, which third parties may use to understand user behavior and improve their services.

 

9. How do you manage cookies?

You have the option to manage or decline cookies at any time by adjusting your preferences via our Consent Management Platform (CMP) on our website. The CMP can be reopened at any time by clicking the icon in the bottom left corner of the website, allowing you to change your cookie settings as you wish. This platform provides detailed information about the types of cookies we use and allows you to accept or decline them. You therefore have full control over your personal data and your browsing experience.

Please note that disabling certain cookies may affect the functionality and performance of our website. For example, essential features that rely on cookies may not function properly if cookies are declined. This could limit your ability to use certain parts of our website effectively, or prevent you from accessing certain features. Understanding how cookies enhance your experience will help you make informed decisions about your cookie preferences.

 

10. Privacy policies of other websites

Our website may contain links to external websites that are not operated by Schlaflabor Zürich AG, including but not limited to LinkedIn or Google Maps and various other sites. Please note that our privacy policy applies solely to our own website. If you click on a link to another website, you will be redirected to that third party’s site, which may have its own privacy policies and terms of use.

We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. We strongly encourage you to carefully read the privacy policy and terms of use of every website you visit. This will help you understand how these third parties collect, use, and share your personal data.

 

11. Changes to our privacy policy

Our privacy policy may change without prior notice, as we continuously improve our services. We reserve the right to update or amend this privacy policy at any time, and any changes take effect immediately upon publication of the revised privacy policy on this page. The version of the privacy policy currently available on our website is the applicable version.

By staying informed about our privacy policy, you can ensure that you understand how we collect, use, and share your personal data, and how you can exercise your data protection rights.

 

12. Contact us

If you have questions about Schlaflabor Zürich AG’s privacy policy or the data we store, or if you would like to exercise your data protection rights, please contact us:

• Email: info@schlafapnoe.com
• Phone: +41 43 555 80 97
• Postal address: Schlaflabor Zürich AG, Sonnenbergstrasse 60, 8032 Zürich, Switzerland

Our data protection officers, as well as representatives, can be contacted as follows:

Data Protection Officer: Martin Lanzer, email: lanzer@schlaflabor-zuerich.ch

Deputy: Katja Jenal, email: info@schlaflabor-zuerich.ch